The client needed to modernize their e-commerce ecosystem to support rapid business expansion. Key challenges included:

• Requirement for a scalable platform capable of serving 50,000+ daily active users
• Need for multi-language support (Thai, English, Chinese)
• Integration with multiple payment gateways and logistics partners
• Lack of personalization features to increase conversion
• No automated customer service, resulting in slow response time and high operational cost

DataX delivered a full-stack e-commerce platform with modern architecture:

Platform Architecture

• Built using microservices (Node.js, NestJS, Golang)
• Frontend using React + Next.js for high performance and SEO
• Hosted on AWS (EKS, Lambda, S3, CloudFront, RDS, Redis)
• CI/CD pipeline with GitLab CI + Terraform
• Auto-scaling and high availability setup to handle traffic spikes

AI Chatbot Development

• Custom AI chatbot built using LLM-based NLP
• Handles product inquiries, order tracking, refund questions
• Connected to the client’s internal CRM and order database
• Supports Thai, English, and Chinese
• Reduced customer service workload by 40%

AI Recommendation Engine

• Built a real-time recommendation engine using:
  • Collaborative filtering (user-based & item-based)
  • Behavior-based recommendation (clickstream, viewing history)
• Delivered personalized product suggestions on:
  • Homepage
  • Product detail page
  • Shopping cart
• Increased average order value (AOV) and conversion rate