Client Pain Points

  • Rising fraud rates due to expansion into new SEA markets with diverse user behaviors.
  • Legacy rule-based system unable to detect sophisticated or emerging fraud patterns.
  • Slow decision-making causing 1-2 minute delays during transaction verification.
  • High chargeback losses and operational burdens on fraud teams.
  • Need for real-time detection without disrupting transaction flow or user experience.

What We Did

  • Built an AI-powered fraud detection engine using:
    • Anomaly detection models
    • User behavior scoring
    • Ensemble machine learning models
  • Integrated the AI engine with a Kafka streaming pipeline to enable real-time decisioning at scale.
  • Implemented dynamic threshold tuning and continuous feedback loops to improve model accuracy over time.
  • Deployed the system on AWS with auto-scaling, supporting high-traffic events like promotions or peak transaction periods.
  • Ensured seamless integration into the client’s digital wallet and transaction authorization flow.

Impact

  • 45% reduction in fraudulent transactions within 90 days of deployment.
  • 30% decrease in chargeback losses, significantly improving revenue protection.
  • Decision time reduced from 2 minutes to 5 seconds, enhancing user experience and reducing abandonment.
  • Real-time fraud detection strengthened overall platform security and customer trust.
  • Built a scalable foundation for ongoing fraud prevention as the client enters more SEA markets.