
The client is a leading fashion eCommerce marketplace in Taiwan, hosting thousands of SKUs from hundreds of independent sellers. Their platform offers a wide range of fashion items, from apparel to accessories, which target young, trend-driven consumers. As the marketplace grew rapidly, maintaining consistent product data became increasingly difficult. Sellers uploaded images with incomplete, incorrect, or non-standardized tags, creating major gaps in search accuracy, user experience, and catalog organization.
To help the marketplace scale efficiently, DataX partnered with the client to build an AI-powered product tagging system that automates category detection and attribute extraction. The solution uses computer vision to identify product type, color, gender, and style directly from images, then applies a unified taxonomy to standardize listings.
Team Composition: 3 AI Engineers, 4 Fullstack Developers, 1 QA Engineer


1. Highly inconsistent product tags from sellers
Sellers uploaded items with missing, irrelevant, or incorrect tags, making the marketplace difficult to navigate and causing mismatched search results.
2. Large variation in product images
Images came in different lighting conditions, angles, backgrounds, and styles, requiring robust AI models capable of handling diverse inputs.
3. Manual review bottlenecks
Human reviewers spent significant time fixing tags and rejecting incorrect submissions, slowing down seller onboarding and delaying product go-live timelines.
4. Lack of a standardized taxonomy
Without a unified category and attribute structure, search and recommendation systems could not deliver accurate or relevant results.
