An all-in-one SaaS platform for franchise operators
A multi-tenant SaaS platform that unifies lead generation, quoting, job management, invoicing, and marketing for SMEs and franchise owners – with AI-powered invoice capture and marketing content generation.
Challenge
An Australian SaaS company serving SMEs and franchise businesses wanted to replace a patchwork of fragmented tools with a single "all-in-one" franchise management platform – covering lead generation, quoting, job management, invoicing, marketing, and reporting in one system.
Franchise owners were losing hours every week to manual data re-entry across disconnected tools, and the client also needed the platform to be resellable as a white-label SaaS to their partner network.
Approach
We built a multi-tenant platform with per-tenant databases for data privacy and scalability, and embedded two AI features that directly removed manual load: Photo-to-Accounting Automation (converts invoice images into structured accounting entries) and an AI Marketing Assistant that generates campaign content and optimisation suggestions.
Delivered by a team of 10 developers, 3 QA engineers, 1 business analyst, and 1 project manager over 10 months, on TypeScript + Java, RESTful APIs, OCR, LLM, and AWS.
Outcome
Franchisers and SMEs using the platform reduced manual work by ~30% across quoting, invoicing, and marketing workflows.
The client now has a white-label-ready SaaS platform that their partners can resell to end customers – shifting the business model from services-led to product-led.
Let's build what's next
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